PPC campaigns and landing pages
Paid media connects an audience, an offer and a landing experience. We review those together before recommending how to allocate spend. A lower cost per click is not a useful result if the traffic cannot become an appropriate customer.
We start with margins or lead value, sales capacity, the purchase cycle and the available measurement. For lead generation, a submitted form and an accepted sales opportunity should be distinguished. For ecommerce, attributed revenue still needs to be interpreted alongside margin, returns and other acquisition costs.
Choose the right advertising channels
Search can respond to existing intent; social can introduce or revisit an offer. Neither channel is automatically appropriate for every business. The campaign plan explains which audience or intent is being tested and what would justify changing the budget.
Plan your advertising budget
Use the PPC budget calculator and ROAS calculator to explore inputs. They are planning illustrations, not forecasts. Real campaign decisions need reliable conversion data and feedback from the people handling the sales.
Discuss your target markets
Tell us whether your priority is customers in the United States, international demand or both. We agree your service area, audience, budget and delivery requirements before recommending pages or campaigns. Contact sales@bird.marketing to discuss the project.
